The Everyday Storyteller

The secret sauce recipe to a great customer case study

Listen Later

I share my secret sauce questions you can ask your customers to ensure you get the content you need for a GREAT testimonial.

  • What triggered you to buy from me? What was life like for you before buying from me and what did you need to change?
  • What was your biggest challenge and how was it impacting you? What did you fear most?
  • What helped you make the decision to buy from me? What did you hope you would be able to do after working with me/ buying my product that you hadn’t t been able to do before?
  • What did you enjoy most about working with me or using my products? How would you describe the experience?
  • How specifically did I help you find the answers and support you needed to make a positive change?
  • How has this impacted your life? What do you think/feel/do differently as a result?
  • What would you tell someone else experiencing the same problems as you?

    • Want to continue the conversation or get some extra support with telling your story?

    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com

    This podcast is produced by the brilliant Suzi @story_publishing

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Everyday StorytellerBy Hilary Salzman