Brian Da Silva - Head of Social & Influencer, VEED.IO, has revolutionised tech marketing by building authentic creator relationships and pioneering the "Clip Shop" campaign - a physical activation generating 115K video views and astronomical revenue impact. He's developed a three-pillar social thesis emphasising cut-through over volume and original content over hype-jacking. In the conversation, he breaks down how his cherry-picked creator family extends reach through personal and business brands, why authentic relationships outperform transactions, and how Clip Shop's success created ongoing audience demand for real experiences.