In this episode, we’re joined by Rachel Massey, Director of Marketing at Huthwaite International. She talks us through one of the most stressful moments of her career and what it was like to deal with it in real time.

We dig into a cringe-worthy marketing mistake involving a high-profile exhibition stand with "sofware" misspelled across the entire structure, leading to three days of anxiety while hiding the error from company executives and thousands of visitors.

• Six-figure exhibition stand at Excel London featured a prominent spelling mistake that went unnoticed by everyone except a competitor
 • Decision to avoid drawing attention to the typo rather than attempting a last-minute correction
 • Psychological impact of spending three full days at an exhibition expecting to be called out at any moment
 • Revelation that many people don't notice spelling errors in familiar words because our brains fill in what we expect to see
 • Additional stories of marketing mishaps including press release errors and mass mailings with embarrassing typos
 • The universal experience of having to sometimes employ the "ostrich approach" when mistakes can't be fixed

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