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Chris Mercer, co-founder of MeasurementMarketing.io, is a measurement marketing expert and has been helping marketers and agencies plan out what’s important to measure in their marketing, build measurement systems, create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.
By Nathan GwilliamChris Mercer, co-founder of MeasurementMarketing.io, is a measurement marketing expert and has been helping marketers and agencies plan out what’s important to measure in their marketing, build measurement systems, create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.