Announcing events is something that most of us hate but we can’t get rid of. Tracking down the right information and then making that compelling takes more time an energy than it should.

In this episode we talk to one church who has started requiring their ministries to submit a BrandScript to go along with their event promotion requests. We discuss what it’s been like to have ministry leaders do that, how they got them to buy in, and how it’s made their promotions and communications better.

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