This week, Roger & Paul talk about "The secret about being genuinely attractive in business." Roger found the marketing "Holy Grail" in a video. He reveals the three secrets of food marketing - while describing "The Secret" as a "vile book". Is the secret tongue-in-cheek, or genuine? You decide. Here's the secret to successfully marketing food: (1) Say how food is produced - "farm fresh" - "grass-fed" (2) Say that food production is "cutting-edge", "scientific" - like "super food" However, these two things pale into insignificance alongside (3) Find customers who don't care - about misleading advertising & chemicals in food. You hear Paul say "Roger you've been abusing language". "You're twisting words". 'I've found a nest of deceit & lies" admits Roger. Have we uncovered a major difference between Roger & Paul? Is the future of the podcast precarious? You'll have to listen to the whole podcast to find out...