Welcome to the cryptic analyst podcast on margin expanders, a pricing strategy that can help businesses increase their profitability. In this episode, I will be discussing what margin expander pricing strategy is, how it works, and provide real life examples of how it can be used.

A margin expander is a product or service that is sold at a higher price point than the cost of production, resulting in a higher profit margin for the business. I will be sharing examples of companies that have successfully implemented margin expanders, such as a clothing manufacturer who offers custom printing and packaging services, and a software company that offers premium features for a fee.

If you are a business owner looking for ways to increase your profitability, or simply want to learn more about this pricing strategy, this episode is for you. Tune in to learn how margin expanders can take your business to the next level.