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Building a thriving business isn’t just about going viral or chasing short-term wins—it’s about playing the long game. In this episode of You Are The Magic, business coach and PR veteran Christine DeHerrera shares hard-earned insights from 23 years in business to help high achievers build companies that last. Discover why true longevity isn’t about more strategies, more hustle, or the latest marketing hack—it’s about you.

Christine dives into three powerful pillars of business longevity: mastery of your craft, deep customer relationships, and resilience. Through compelling stories—including the meteoric rise and fall of Nasty Gal’s Sophia Amoruso—you’ll see why evolving as a leader is the key to sustainable success. Plus, Christine gets personal about how burnout almost derailed her career and how she reclaimed her energy to build a business she still loves two decades later.

If you want a business that flourishes for years—without sacrificing your well-being—this episode is a must-listen. Tune in for actionable takeaways, reflection prompts, and the mindset shifts you need to stay in love with your work for the long haul.

Questions To Ask Yourself When You're Building A Business That Lasts

If you’re serious about building a business that stands the test of time—one that not only survives but continues to inspire and energize you—self-reflection is key. These journal prompts will help you identify the areas where your business is calling you to grow, evolve, and create long-term success on your terms. Take some time to explore these questions and see what insights unfold.

1. Mastery: Evolving in Your Craft

• What part of my business is demanding that I grow right now?
• What skills do I need to develop or refine to sustain long-term success?

2. Customer Retention: Setting Clear Expectations

• How are my client or customer relationships shaping my personal growth?
• Am I showing up in a way that honors my personal and business values?
• Where am I letting my business shape me into a person I don’t want to be?

3. Resilience: Managing Energy & Avoiding Burnout

• If my business is a self-development program, what lesson am I currently learning?
• Am I resisting change, or am I allowing myself to evolve?
• How am I neglecting rest and recovery in a way that’s impacting my resilience?

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Thank you for listening and just remember, you are the magic!