Brian Schuster is the Co-Founder of Lucid Consulting where he helps early startups, consultants, and coaches who struggle with clarity in messaging to communicate their business effectively, ultimately allowing them to secure more clients and close more deals.

In this episode, you’ll learn: 

→ How to establish consistency in your content creation systems 

→ The critical role of enjoying the process in sustaining your content strategy 

→ Methods to identify and adapt to the right subject matter for audience engagement

🧰 My Gear: https://davepoly.com/toolbox 

📬 Newsletter: https://davepoly.com/newsletter 

🎓 Pod Guest Course: https://davepoly.com/pod-guest-blueprint

✦✦✦

CONNECT WITH BRIAN 

🌐 Website: https://www.lucidconsult.ing/

💼 LinkedIn: https://www.linkedin.com/in/schuster/

✦✦✦

CONNECT WITH DAVE 

🌐 Website: DavePolykoff.com 

📹 YouTube: youtube.com/@davepolykoff 

💼 LinkedIn: linkedin.com/in/dave-polykoff/ 

📸 Instagram: instagram.com/davepolykoff 

🎵 TikTok: tiktok.com/@davepolykoff 

👤 Facebook: facebook.com/davidpolykoff 

🐦 X/Twitter: x.com/DavePoly

✦✦✦

00:00 Introduction to PBB Podcast: Brian Schuster 

00:29 Overcoming Content Disengagement 

01:13 Meet Brian Schuster — Co-Founder of Lucid Consulting 

01:40 Lucid Consulting’s Mission and Clientele 

03:52 Importance of Messaging and Clarity 

04:23 Brian’s Origin Story: From Developer to Messaging Expert 

06:56 The Technical-Operations Shift to Marketing Insight 

09:20 Overcoming Marketing Challenges in Technical Founders 

13:00 Brian’s Transition to Content Creation 

19:12 Identifying With Your Audience: The Crypto Leap 

25:03 Establishing a Writing Habit and System 

31:51 Crossing the Trough of Disinterest 

36:59 Proof of Life in Business Strategies 

40:32 Iterative Process of Content Creation 

43:39 Finding Fun in Content Strategy and Business Growth 

45:18 Lucid Consulting: How to Connect and Learn More