Nicklas Selmer Rathje is the COO of Eater, FreeTable and leads strategy and expansion at Norrlyst Koncernen - one of the fastest growing restaurant groups in Denmark

In this episode, we discuss with Nicklas how Norrlyst is able to fill their 15+ restaurants every single day, why they create guest profiles to thoroughly understand their guests, the way they use marketing, and how they put data at the heart of their organization.

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