In this Building Pensacola interview, Jeff Rogers — founder of Buzz Marketing and former Gulf Power communications leader — shares proven, real-world tactics any entrepreneur or local business can use to grow.You’ll learn: • How to turn word-of-mouth into a repeatable strategy • The “go ugly early” approach to crisis communication • A listening-first superpower that disarms angry customers • A media mix playbook for Google Business Profile, SEO, reviews, PR, radio, billboards, and digital adsJeff also breaks down: • Small, medium, and “all of the above” campaign tiers • Why consistent posting on Google Business Profile drives results • How to cut through inbox noise with press releases • What metrics show your buzz is working • Why generous community involvement and authentic relationships convert better than cold outreachWe also cover: • Launching a company after corporate life • Building referral flywheels • Leading with serviceWatch to the end for practical steps you can implement this week to get people talking about your brand — and subscribe for more Pensacola business leadership interviews and growth tactics.Buzz Marketing: https://www.hirebuzzmarketing.com/clients

Time Stamps:00:00 Intro01:10 Jeff Rogers' Background01:35 Experience at Gulf Power04:46 Communication Strategy at Gulf Power06:14 Importance of Humanizing a Company09:29 Listening and Empathy in Communication12:18 Breaking Bad News16:07 Transition to Covenant Care16:33 Start of Buzz Marketing17:11 Explosive Growth in Buzz Marketing17:49 Importance of Networking and Referrals19:01 Word of Mouth Marketing Strategy20:38 Importance of Testimonials21:15 Success of Covenant Care's Marketing22:26 Thinking Like an Employee23:23 View on Billboards25:04 Different Campaign Sizes27:05 Importance of Google Business Profile28:42 Measuring Word of Mouth Campaigns31:02 Marketing Local Events31:15 Pensacola Egg Fest and Philanthropy32:12 Importance of Service and Giving Back38:11 Role of Faith in Leadership39:35 Advice for Entrepreneurs40:50 Importance of Networking and Building Relationships43:07 Rapid Fire Questions47:11 Current Reading and Inspiration50:04 Favorite Local Restaurants51:14 Experience with Marketing for Restaurants52:08 Where to Find Jeff and Buzz Marketing