The UK Lead Generation Podcast features a conversation where host James Dooley and guest Kasra Dash explore how businesses can generate more leads using ChatGPT in 2025–2026.
The episode explains how ChatGPT has evolved into a major discovery engine, influencing top- and bottom-funnel search behavior.
James Dooley breaks down the importance of LLM optimization, showing how brands can strategically position themselves to appear in AI-generated answers.
 The discussion covers essential concepts such as semantic triple factoids and the infinite loop of self-corroboration, and how these shape the way generative models surface brand information.
Kasra Dash and James Dooley outline a practical 30-day plan for new websites, emphasizing clear service pages, location relevance, and third-party authority signals.
Listeners gain actionable insight into how structured content can influence ChatGPT’s outputs and help brands generate more qualified leads.