Guest: Sterling Beck- Sterling has a proven 10+ year history of managing teams that drive B2B SaaS companies inbound efforts in the finance, human resources, sales and marketing industries. His enterprise and account based approach to marketing efforts has produced verifiable results that directly contributed to multiple rounds of VC investment that consistently affirm his strategies work.

Specialties: B2B Demand generation, marketing automation, business intelligence, ROI, ABM, advertising buys, predictive analytics, PPC, fundraising, digital advertising, campaign management, analytics & marketing automation, demand generation, SaaS Enterprise Sales Process, traveling the world. 
Connect with Sterling on LinkedIn and check out the ListReports website.

Sterlings 3 tips to prioritxing digital marketing among other tools:

1. Understand the power of viral growth and how to harness it.
2. Uses word of mouth as a way to generate leads.
3. Think about where your customers are and how you can engage them where they are congregating.

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