During market expansion, businesses naturally want to remain true to their values and purpose. However, the product or service must be relatable for the customer - or it won’t sell. What’s a CEO to do? 

 

Using the same strategy and steps you used in your current market will probably not work in the new one. You need to ensure that your product or service is compelling to your target audience and addresses a specific need or want. 

 

When working with clients, gigCMO focuses on discovering your unique selling point (USP) to find the common point between your core values and the needs and wants of your target audience. We discuss it in detail in this episode - listen to find out!