In the U.S., mobile media now exceeds one-third of all media spending. A 2021 GfK study shows that, among common digital technologies, smartphones are most trusted and relied on by U.S. consumers. In this episode, ad expert Jon Brand explains the advantages of video display ads, the importance of ad testing, and how to adapt to emerging digital platforms like Tik Tok and Clubhouse. 

Guest: Jon Brand, SVP, GfK Marketing Effectiveness

Resources: 

• eBook: Design ads for success with today’s mobile-first consumers 

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead