Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.

Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.

In this episode:

➤ Key tips on how to avoid common mistakes that kill channel relationships

➤ How to get your IPP (Ideal Partner Profile) right on the first try

➤ Bridge the gap between sales and marketing