In this episode of Room for Seconds, Gregg Majewski sits down with restaurant industry expert Josh Kopel to discuss the biggest growth opportunities for operators today. Josh shares why catering and B2B sales are the secret weapons for restaurant profitability, how most owners waste time on social media instead of focusing on high-intent platforms, and the one strategy that can increase guest frequency by 25%—all without discounting or freebies. Josh shares real-world, revenue-driven strategies that any restaurant can implement today. If you're looking to increase sales, build customer loyalty, and scale smarter, this episode is a must-listen.

Takeaways:

1. Stop Waiting and Start Selling - Restaurants have traditionally relied on a passive strategy but Josh Kopel argues that hope isn’t a strategy. Instead of waiting for the phone to ring, restaurants should take an aggressive outbound approach by targeting high-value B2B customers who already have budgets for catering and events—restaurants just need to go after them. By proactively building relationships with decision-makers, restaurants can secure recurring revenue, increase profitability, and stop relying solely on unpredictable foot traffic.
2. Make Your B2B Strategy Your B2C Strategy - Josh explains how his B2B strategy naturally fuels his B2C growth by exposing new customers to his restaurant through corporate catering. When catering an office event, many attendees may have never dined at his restaurant before, making it an opportunity to showcase the best version of his food with optimal preparation and presentation.
3. The #1 Mistake Restaurant Owners Make with Social Media - Josh argues that social media is not the best tool for driving immediate restaurant visits, yet many owners pour too much effort into it instead of optimizing platforms with high intent customers.

EPISODE LINKS:

• Vist Josh Kopel’s website
• Connect with Josh Kopel on LinkedIn
• Follow Josh Kopel on Instagram
• Follow the Restaurant Scaling System on Facebook
• Follow Josh Kopel on X
• Subscribe to Josh Kopel’s YouTube Channel
• Listen to the Full Comp podcast

ABOUT JOSH KOPEL

Josh Kopel is a seasoned restaurant industry expert, award-winning restaurateur, and marketing strategist dedicated to helping operators drive revenue, build brand loyalty, and increase profitability. With a career spanning from owning and operating Michelin-awarded restaurants to leading multi-million-dollar marketing campaigns, Josh understands what it takes to transform a restaurant into a thriving, sustainable business.

As the founder of the FULL COMP podcast, Josh has interviewed some of the industry's most influential leaders, uncovering the strategies that separate successful restaurants from struggling ones. His expertise lies in creating high-impact marketing strategies—from brand storytelling and digital engagement to innovative loyalty programs that turn first-time guests into lifelong advocates.

Through his hands-on experience and data-driven approach, Josh helps restaurants cut through the noise, stand out in a competitive market, and achieve long-term success.

ABOUT GREGG MAJEWSKI:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

Connect with Craveworthy

• Follow Gregg Majewski on Instagram
• Follow Craveworthy Brands on Instagram
• Visit Craveworthy Online
• Connect with Gregg Majewski on LinkedIn
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