Entrepreneurs constantly navigate a landscape of highs, lows, and evolving regulations. In this episode, Jodilee speaks with Xero’s Managing Director of the UK & Emerging Markets, Alex von Schirmeister, about the realities of running a business today and strategies for guiding those who are slower to embrace digital transformation.

Tune in for insights into the challenges facing small businesses, the growing need for trusted advisors, and the crucial role accountants and bookkeepers play in helping businesses not just stay afloat but succeed.

Rapid-Fire Recommendations:

• Software: ChatGPT
• Fiction Book: All the Colors of the Dark by Chris Whitaker
• Non-fiction Book: Atomic Habits by James Clear
• Podcast: Diary of a CEO
• A note on tackling loneliness as a business owner: Reach out to others. Don't keep your struggles to yourself.
• Take home message: We are living in a rapidly changing world. Challenge yourself to do it differently.