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The Secret to Standing Out In Your Niche (A step-by-step formula)
In this episode we learn Rich Brook's Remarkability Formula which teaches us how to:
→ Stand out in our niche.
→ Avoid competition
→ Attract qualified leads
📬 Brand Science Newsletter: https://davepolykoff.com/newsletter
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
***
TIMESTAMPS
00:00 Introduction to Standing Out in Your Niche
00:22 Meet Rich Brooks: The Mind Behind the Remarkability Formula
02:03 The Birth of the Remarkability Formula
05:57 Understanding the Four F's of Remarkability
13:29 The Importance of Finding Your Unique Value
22:21 Focusing Your Niche for Maximum Impact
32:31 Mastering Your Domain
33:08 Connecting on LinkedIn
34:06 Creating Aligned Offerings
44:47 The Power of Framing
52:36 The Impact of Public Speaking
58:22 Benefits of Personal Branding
59:45 Conclusion and Recap
***
CONNECT WITH RICH
🌐 Website: https://www.takeflyte.com/
💼 LinkedIn: https://www.linkedin.com/in/therichbrooks/👤 Facebook: https://www.facebook.com/therichbrooks🐦 X/Twitter: https://x.com/therichbrooks
The Agents of Change Conference - https://www.theagentsofchange.com/
***
CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
***
⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
***
🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj
View all episodes
By Dave PolykoffIn this episode we learn Rich Brook's Remarkability Formula which teaches us how to:
→ Stand out in our niche.
→ Avoid competition
→ Attract qualified leads
📬 Brand Science Newsletter: https://davepolykoff.com/newsletter
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
***
TIMESTAMPS
00:00 Introduction to Standing Out in Your Niche
00:22 Meet Rich Brooks: The Mind Behind the Remarkability Formula
02:03 The Birth of the Remarkability Formula
05:57 Understanding the Four F's of Remarkability
13:29 The Importance of Finding Your Unique Value
22:21 Focusing Your Niche for Maximum Impact
32:31 Mastering Your Domain
33:08 Connecting on LinkedIn
34:06 Creating Aligned Offerings
44:47 The Power of Framing
52:36 The Impact of Public Speaking
58:22 Benefits of Personal Branding
59:45 Conclusion and Recap
***
CONNECT WITH RICH
🌐 Website: https://www.takeflyte.com/
💼 LinkedIn: https://www.linkedin.com/in/therichbrooks/👤 Facebook: https://www.facebook.com/therichbrooks🐦 X/Twitter: https://x.com/therichbrooks
The Agents of Change Conference - https://www.theagentsofchange.com/
***
CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
***
⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
***
🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj