Bringing an idea to life is one of the greatest challenges for founders—especially those without technical backgrounds. How do you go from concept to code without giving away half your company? How do you find the right talent, and what role does culture play in making products succeed?

Roger Einstoss, founder of Braintly, helps U.S. startups and SMBs connect with top software engineers from Latin America. Since 2013, his company has worked with global brands like Volkswagen, Nikon, and T-Mobile—helping founders bridge technical gaps, launch products, and scale efficiently. In this episode, Roger shares his insights on building tech teams, the advantages of nearshore development, and why trusting expert advisors can make or break a startup's journey.

Quotes:

1. " When you start creating a company with someone, it's like your wife or husband. You'll go through good times and bad times—so don't give away 50% of your company just because you need someone to code. "

2. " Developers in Latin America aren't robots—they'll ask why. That mindset builds better products because every line of code should solve a real problem. "

3. " Having good advisors or a coach changes everything. You need someone outside your ego who can help you see what you don't. "

4. " Founders often build an MVP that's not really an MVP. Focus only on what you need to test your idea—not on every future feature. "

Takeaways:

• Don't rush to find a technical co-founder. Many founders simply need a great developer or fractional CTO, not a permanent equity partner.

• Cultural alignment matters. Nearshore teams in Latin America offer similar time zones, strong English skills, and a collaborative mindset that enhances product outcomes.

• Trust and delegation fuel growth. Founders must focus on sales, vision, and leadership—not micromanaging button colors or minor tech details.

• Advisors accelerate progress. Working with mentors, coaches, or industry experts provides critical outside perspective and emotional balance on the entrepreneurial journey.

• Simplify your MVP. Test the core idea before building every feature; perfecting scalability can wait until you have users and feedback.

Conclusion:

Early-stage companies can achieve growth by identifying key turning points, seeking Success in startups isn't just about having a great idea—it's about execution, trust, and collaboration. By leveraging skilled nearshore talent, focusing on essentials, and surrounding yourself with the right advisors, you can turn vision into a scalable, sustainable business. As Roger puts it, "You don't have to be a superhero—you just have to build the right team."

Links Mentioned:

Guest Links:

Guest Links:

LinkedIn: Roger Einstoss - https://www.linkedin.com/in/rogereinstoss/

Website: Braintly.com - https://www.braintly.com/