Ever feel like you're just 'going through the motions' with your content? In this refreshingly honest episode, Dylan explores how to navigate those inevitable periods when your creative work feels like a grind.

You'll discover:

• Why passion is an unreliable guide (and what to use instead)
• How a single, clear KPI can become your creative compass
• The danger of tracking too many metrics simultaneously
• Real examples of north star indicators Dylan uses for his various projects
• Why clarity of purpose matters more than sophisticated dashboards

Whether you're a seasoned creator experiencing a motivation dip or just starting your content journey, this episode provides a practical framework for staying focused when passion temporarily fades.