This episode explores the concept of temptation bundling, a strategy that pairs enjoyable activities with those we should do, making it easier to achieve our goals. We discuss research showing that simply offering a free audiobook to gym-goers increased their exercise frequency, even without explicit instructions on how to use the audiobook as a motivational tool. They delve into the phenomenon of "information leakage," where the context of receiving the audiobook subconsciously influenced participants to associate it with exercise. The findings highlight how our brains form implicit associations that can affect our behavior in ways we might not even realize. By leveraging these insights, listeners can learn how to set up their environments to support healthier habits and make more fulfilling choices in their lives.

Paper Referenced:

Erika L. Kirgios, Graelin H. Mandel, Yeji Park, Katherine L. Milkman, Dena M. Gromet, Joseph S. Kay, Angela L. Duckworth, Teaching temptation bundling to boost exercise: A field experiment, Organizational Behavior and Human Decision Processes, Volume 161, Supplement, 2020, Pages 20-35, ISSN 0749-5978, https://doi.org/10.1016/j.obhdp.2020.09.003.

Link - https://www.sciencedirect.com/science/article/pii/S074959782030385X

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