In this insightful episode, martial arts school owner Steve Sohn shares his philosophy on student retention - the engine that keeps a martial arts school running. Steve explains why keeping existing students is more important and cost-effective than constant recruitment, and offers practical strategies for creating an environment students don't want to leave. From staying connected with every student, addressing issues before they become problems, and creating a supportive community, to handling the common challenges of student attendance during summer months and work schedule conflicts. Steve emphasizes that retention is ultimately in the instructor's hands, and while some student departures are unavoidable, many can be prevented through attentiveness, communication, and delivering on promises. This episode provides valuable insights for martial arts school owners and anyone interested in building customer loyalty and community.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/oliver-massa/brighter-days

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