305: The Secret to Writing Copy that Converts with Val Geisler

Writing copy that converts has nothing to do with magically pulling the perfect words out of thin air. It’s about learning how to copy + paste. At least that’s what Val Geisler - email marketing conversion copywriter, strategist for B2C startups and Customer Evangelist at Klaviyo - has to say. Val has been a part of the eCommerce community for a long time and is a master at the art of conducting meaningful customer research that translates into copy that converts. Val joins us today to dive deep into email marketing for eCommerce brands, marketing automation, copywriting, and how you can use words to increase the perceived value of your brand. We also talk about how to improve your email flows, how you should be using SMS, and what it means to build your acquisition flywheel. If you want to learn how to set up email flows and automations, check out our Email Growth Guide and Intensive Course inside the Coalition.  Episode Highlights: 4:18 The easiest way to write copy that converts 8:27 How to conduct meaningful customer research 12:16 Val's new role at Klaviyo 21:40 The emails you absolutely need to do customer research for 26:13 Val’s approach to balancing qualitative and quantitative data 32:06 Klaviyo’s SMS product update  36:54 How do upgrade your flows with SMS 41:31 Ways you can optimize your abandoned cart 47:31 The power of marketing automation 52:00 How to design your customer acquisition flywheel 55:29 Val’s Email Marketing Hall of Fame Links and Resources: Val Geisler’s Website Klaviyo Rev.com Otter.ai Enjoy HQ The Coalition @a_brawn on Twitter Review or subscribe on iTunes