On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.  
Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performance marketers?

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”. Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performance marketers?

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.&nbsp;&nbsp;
Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performance marketers?&nbsp;&nbsp;

The secrets behind data-driven creativity

"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".

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The secrets behind data-driven creativity

The secrets behind data-driven creativity