A good book cover is your best marketing tool and one of the most critically important parts of a published book. Unfortunately, for many indie authors, good design often takes a backseat to budget. Today, Clayton discusses what to include on your book cover, what NOT to include, the importance of working with an expert, and what common design mistakes to avoid...then he chats with book cover design genius J. Caleb Clark of J. Caleb Design to learn the secrets of beautiful cover design.