Emotions are part of the buying process whether we like it or not - so why aren't more B2B tech companies seeking to understand how to grab our audience from the get-go? It takes only nano seconds to makes an impression so how do we make it count?Consumer psychologist and founder of the consultancy Humanising Brands Kate Nightingale is Lucy's guest this month - together they look at how improved brand communication can make all the difference to sales.Kate Nightingale is on Linkedin (https://www.linkedin.com/in/kate-nightingale-kasia-slowikowska-1895981b/)Humanising Brands Behavioural Retail Consultancy (https://humanising-brands.com/)