What You’ll Learn From This Episode:* You want to make sure that when your audience is searching on Google, Especially when they're searching your own brand name, that they see the message as you intended.* Why you need to educate Google like you would a child.* Don't make the mistake Amazon did for over 20 years.Related Links and Resources:Jason's Gift to you:Copywriting Secrets for SEO in 2022. Get your copy right here:https://solutions.kalicube.com/produce-great-copywriting-for-seo-in-2022Summary:Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.Jason has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the cartoon characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. In 1988 he graduated from Liverpool John Moores University with a degree in Economics and Statistical Analysis. Learn more at: https://kalicube.com/