In this episode…

Vlad Podoliako shares his journey from an entry-level IT position to founding Belkins, a top B2B acquisition agency. He explains how Belkins grew into a multi-company ecosystem, solving critical business challenges like email deliverability through its product, Folderly. Vlad’s approach to entrepreneurship is rooted in solving problems for his own team and clients, leading to innovative solutions that branch out into entirely new businesses. He emphasizes the value of teamwork, highlighting how his co-founder dynamic and strategic hiring process have been instrumental in managing 14 businesses. Vlad discusses the challenges and rewards of building a strong organizational culture that prioritizes individual growth, stating, “If people grow, everything flourishes.” Vlad also details the technicalities of email marketing, from optimizing deliverability through tools like SPF and DKIM to refining outreach strategies for diverse industries. He shares examples of surprising success in industries like furniture manufacturing and nonprofits, proving that with the right strategy, even traditional sectors can achieve outstanding results. For entrepreneurs, Vlad offers practical advice on time management, leveraging co-founders, and staying opportunistic, while reinforcing the idea that strong teams and innovative problem-solving are key to sustainable growth.