SEF Backstage Pass

The Secrets to Building a Global Bakery Brand


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How do you build a brand from scratch—and turn it into a global name in just two years?
In this inspiring episode of the SEF Backstage Pass Podcast, Brooke Bellamy, founder of Brookie, shares how she built her dessert brand with bold vision, relentless drive, and a deep love for baking. From personal turning points to plans for expansion in the UAE, Brooke’s journey is a lesson in clarity, courage, and commitment.

🎧 A must-watch for dreamers, doers, and dessert lovers.


📍This episode is part of the SEF Backstage Pass Podcast — proudly created in partnership with Poddster.


📲 Watch the full episode now and subscribe for more visionary stories from SEF 2025.

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SEF Backstage PassBy Sharjah Entrepreneurship Festival