Episode 104 - The Secrets to Great Book Covers with Joel Friedlander

In this episode, Chris interviews book cover design expert Joel Friedlander, founder of the The Book Designer. Joel schools us all in on the essential design and branding elements needed in a successful book cover and talks about the elephant in the room: how much will it cost? Show Notes & Links: -How Joel got into cover design. -Chris' monthly must-read: Learn to spot a good cover with Joel's monthly ebook awards blog feature (see link to the feature below (and maybe submit your cover for a critique). -Two considerations every great cover needs: create excitement and indicate the genre or category of the book -There are good options and not-so-good options for covers on a budget.  -Why a cover can make or break the marketing of a book. -What are some of the good alternatives for covers on a budget? -What is the difference between template covers and single-sell pre-made covers? -Why you need to see your cover in a thumbnail before you finalize it.  -Why nonfiction books need accurate sub-titles. -The one time you don't need a good book cover. -Don't miss Joel's smarty pants marketing tip! Links: click 'em, they're live! Joel's monthly ebook Cover Awards feature Joel's book cover design template website Submission form for the monthly ebook awards critique Joel's website (check out all his services)