The significance of consistent blogging, the importance of strategic content placement on your website, and the power of storytelling in your posts.

In this episode of the Manifesting Photographer Podcast, host Breeanna sits down with Emily Kim, a brand photography expert and business educator, to discuss the ins and outs of blogging for SEO. The conversation highlights Emily's journey from her roots as an Apple software engineer to developing her own flourishing brand photography business that thrives on Google leads and referrals. Listen in as Emily shares her strategic approach to content creation and her insights on utilizing blogging as a tool for long-term business growth.

Emily emphasizes how she achieved top Google rankings by focusing on key phrases and blogging all her sessions. Furthermore, Emily provides actionable tips on how creative entrepreneurs can enhance their blogs, utilize Pinterest, and ensure their websites are primed for conversions.

The pair explore various aspects of SEO and blogging, including Emily's top tips for impactful online presence. They dive into the importance of proper image sizing, strategically using keywords, and maintaining an up-to-date portfolio through blogging. This episode is packed with practical advice for both beginners and established creatives that aim to improve their SEO game.

Key Takeaways:

• Blogging consistently with strategic content can lead to top Google rankings and generate leads through Google and referrals rather than social media algorithms.
• Including your service and location above the fold on your website, along with resizing images for faster load times, are crucial for SEO.
• By blogging every session, creatives can create an ever-evolving portfolio and provide endless content for SEO, social media, and newsletters.
• Storytelling in blog posts should focus on how the photographer addressed client goals rather than just sharing client stories.
• Designing your website for conversions is just as important as blogging for SEO – it must lead potential clients to take action.

Notable Quotes:

• "I committed to once a week blog posts […] you really just have to start and get your blogs out into the world."
• "SEO stands for search engine optimization. […] all it means is how people find your website on Google."
• "I treat my blog like my ever-evolving portfolio. And if you're blogging all of your sessions, then you really have endless content."
• "The time of writing these beautiful novellas of your couple and their love story is really over."
• "What our ideal clients want to know is what did you, as the photographer, do for your clients?"

Resources:

• Emily's Website
• Social media handle: @emilykim.co
• Free Facebook group for photographers: Profitable Creatives
• Free Website Audit Checklist

Tune in to the full episode for an in-depth understanding of SEO-optimized blogging for photographers and creative business owners. Emily’s expertise can drastically change the way you approach your online presence and website traffic.

About the Guest:

Emily Kim is an ex-Apple software engineer turned creative business educator based in Boston, MA. Over the last five years, she’s built a multi-six figure brand photography & videography business.

Now, Emily is combining her business expertise from her MBA, corporate experience at Apple, and her years of experience in photography to coach other photographers & creative business owners on how to build sustainable, profitable businesses.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

BREEANNA KAY'S WEBSITE: breeannakay.com

MANIFESTING PHOTOGRAPHER PODCAST SHOWNOTES:  breeannakay.com/seo-photographers