Why do so many of us know the benefits of exercise yet struggle to stay active? In this episode, Victor Certuche unpacks the paradox at the heart of modern inactivity and explores a bold idea: what if we stopped calling it "exercise" and instead framed movement as a way to release stress? Drawing from evolutionary biology, psychology, neuroscience, and cultural studies, this conversation reveals how language shapes motivation, why the word exercise carries hidden baggage, and how a simple shift in framing could help us turn a chore into a source of resilience and joy