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The SEO Formula For B2B Companies
In this episode of the Agency Spark Podcast, Sara talks with Ken Marshall on the SEO formula for B2B companies.
Ken “Magma” Marshall is the Chief Growth Officer and Managing Partner at RevenueZen. He’s been professionally interneting for the past seven years and has shifted his focus to all things SEO and inbound for the last five.
Ken is an endlessly curious person with a cliche coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives. Husband, maker, Australian Shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).
Key topics discussed:- getting your analytics and attribution stack set up
- knowing your customers search intent
- mapping out your buyer's decision making process
- understanding the right to own metric
- performing keyword and content research
- RevenueZen
Like this show? Please leave us a review on Apple Podcasts here!
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
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By Sara NayIn this episode of the Agency Spark Podcast, Sara talks with Ken Marshall on the SEO formula for B2B companies.
Ken “Magma” Marshall is the Chief Growth Officer and Managing Partner at RevenueZen. He’s been professionally interneting for the past seven years and has shifted his focus to all things SEO and inbound for the last five.
Ken is an endlessly curious person with a cliche coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives. Husband, maker, Australian Shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).
Key topics discussed:- getting your analytics and attribution stack set up
- knowing your customers search intent
- mapping out your buyer's decision making process
- understanding the right to own metric
- performing keyword and content research
- RevenueZen
Like this show? Please leave us a review on Apple Podcasts here!
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.