The SEO Mindset Podcast

Do you self-sabotage?

It might be a hard question to answer. You may not know if you do, which means you could be self-sabotaging without even realising it.

In this week’s episode, we’re exploring self-sabotage. We ran a little poll on LinkedIn, so we’ll be discussing the results and the comments on the thread. Sarah and Tazmin also reflect on how self-sabotage shows up for them, from procrastinating right up to the deadline to rewriting the same piece of work over and over.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Feeling frustrated at work? You're not alone, and sometimes that frustration is telling you something important.

In this bonus episode, Tazmin shares three questions to help you understand what's really behind your frustration, identify what you can change and take back some control, before revisiting one of our most popular episodes, packed with practical strategies to help you feel calmer and handle frustrating situations at work.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

In this live podcast, we explore why career longevity isn't about keeping up with change, it's about learning to lead yourself through it.

Success is often presented as a simple formula.

Work harder + Do more = Achieve more.

But what happens when the success you're chasing leaves you exhausted, disconnected, or wondering "is this really what I want?"

Hustle culture has taught many of us that constant growth, productivity and pushing through are the path to success. But sustainable success requires something different. We need to understand ourselves, our strengths, our energy and what success actually means to us.

We’ll explore:

• Why hustle culture is so seductive, especially earlier in our careers
• The hidden cost of chasing external definitions of success
• How self-sabotage, people-pleasing and the need for validation can hold us back
• Why understanding who we are and aligning our careers to ourselves is the missing piece in creating long and meaningful success
• How knowing your strengths, protecting your energy and making intentional choices can help you build a career that lasts
• Why sustainable success benefits not only individuals, but also organisations and the people around us

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Search with Candour

This LIVE podcast is a collaboration with our good friend Jack Chambers-Ward, host of the Search with Candour.

Search with Candour is a weekly podcast on SEO and search marketing, featuring news and interviews with industry-leading experts.

🔗 Find out more about Search with Candour podcast

🔗 Connect with Jack Chambers-Ward on LinkedIn

Thanks to our sponsors

This event wouldn't be possible without the support of our amazing sponsors.

SISTRIX - Gold Sponsor

SISTRIX has supported us from the very beginning, from our very first LIVE podcast.

SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.

🔗 Find out more about SISTRIX

Majestic - Silver Sponsor

Specialists in backlink analysis. Established 2004, they have over twenty years experience delivering insight and value through competitor backlink analysis. Majestic maps the web to bring you the Link Intelligence data you need to dominate your market.

🔗 Find out more about Majestic

Official brightonSEO fringe event

This event is an offical brightonSEO fringe event!

brightonSEO may have started out in a room above a pub with a handful of people, but it grew quickly from there. Today, thousands attend the search marketing conference and series of training courses held in the UK and the US.

It brings together some of the best speakers in the world of search, and is a chance for SEOs to meet, learn and learn how to do their job a little better.

This isn’t an event that just tells you ‘content is king’ or ‘don’t translate your site, localise it’ and all those other conference cliches. It’s hands on. It’s detailed and it’s practical. It's a chance to attend a conference featuring sessions from some of rest of the world’s best search marketers.

🔗 Find out more about brightonSEO

Subscribe and never miss an episode:Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

With just three months left in the year, are you feeling motivated to finish strong or wondering where the time has gone?

In this bonus episode, Tazmin shares three practical ways to reflect, refocus and make meaningful progress without falling into the trap of doing more for the sake of it.

Plus, revisit the Breaking Free From the Success Trap episode and explore what success really means to you.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Free 30 Minute Introductory Call
• Free Self-Development Podcast Play Lists

Copyright 2026 Sarah & Tazmin

I want you to be honest. How many times this year have you said, "I promise I will rest once this project's done. I promise I will take that holiday."

Or answered emails late into the night, 10pm, 11:00pm, midnight, or sometimes early hours of the morning because it felt like that was the only way that you could keep up with everything that you're juggling.

We 100% get it and is exactly why our next live podcast is all about ditching hustle culture to build career longevity.

🔗 Grab your discounted ticket: https://www.eventbrite.co.uk/e/ditch-hustle-culture-to-build-career-longevity-tickets-1996217147224?discount=live26

Tazmin and Sarah are teaming up with our good friend Jack Chambers-Ward from Search with Candour once again, and we're going to be talking about our feelings around hustle culture, why it's so appealing and why it happens.

But we'll also talk about the hidden cost of it and the other things that come up with hustle culture. But most importantly, we'll be talking about career longevity. So exploring ways that you can build a career that actually lasts rather than one that just burns you out.

Main details:

Date: Wednesday 7th October

Location: Komedia, Brighton,

Time: Doors open from 6pm, and the podcast starts at 7:30pm.

There's a live Q&A, so you get a chance to be part of the podcast. There'll also be food, drinks, and a room full of lovely people that you can network with.

Tickets are usually £15, but we have a discount for our listeners, making them £10. Use discount code LIVE26.

🔗 Grab your discounted ticket: https://www.eventbrite.co.uk/e/ditch-hustle-culture-to-build-career-longevity-tickets-1996217147224?discount=live26

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Copyright 2026 Sarah & Tazmin

When was the last time something went wrong? Whether you’re in house or agency side, when did something not quite go to plan?

We’re human. Mistakes happen. Things happen that are outside of our control.

However, it doesn’t make it easier. This week we're joined by CEO and Founder, Paul Ince, to discuss this very topic.

We discuss what happens when things go wrong and client/business relationships could be at risk, whether running a business gets easier, what to do when you ‘catastrophise', letting go of control, importance of client relationships, and of course practical strategies to help you navigate the next time something doesn’t quite go to plan.

About Paul

Paul is the CEO and founder of LikeMind Media, a marketing consultancy he established in 2015. For more than 20 years, he has worked alongside incredible businesses and brands, helping bring their content to life and articulating why they're so amazing.

As Paul puts it: "I listen, I teach, I coach. I support you and your business." It's a philosophy that runs through everything he does.

Where to find Paul

Paul Ince on LinkedIn

Paul Ince personal website

LikeMind Media website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Owen Journaling TikTok

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

What can 6.77 million LLM sessions tell us about the future of search?

Turns out quite a lot!

This is a special episode sponsored by Previsible, where we chat about their 2026 State of AI Discovery Report, with their Senior SEO Consultant Ana Fernandez.

She shares the methodoloy behind the report, how traffic from AI compares to other searches, how much of the traffic ChatGPT commands, plus SO much more.

Oozing with great insights.

About Ana:

Ana Fernández is a senior SEO consultant with over a decade of experience leading organic growth strategies for Fortune 500 companies and high-growth brands. She works with marketing and revenue teams to turn organic search from a cost center into a channel that shows up in pipeline, MRR, and market positioning, not just traffic reports.

Where to find Ana:

Ana's Website

Ana Fernandez on LinkedIn

Check out Previsible's 2026 State of AI Discovery Report: previsible ai traffic report 2026

Check out Previsible's AI SEO Benchmark: previsible benchmark

Check out Previsible

Subscribe and never miss and episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

What if the story you tell yourself about who you are is shaping your life more than you realise?

In this episode, Tazmin and Sarah explore where our inner stories come from, how they become patterns, and why changing them requires more than positive thinking, it requires action that gives us evidence for a new story.

Packed with insights, personal stories and of course ways to take action, this episode shows how you can change your narrative to change your results.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Free Introductory Call With Tazmin
• Jodie Jackson
• What are the 6 human needs SEO's need for career growth?

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination.

Haven't listened to Part 1 of our conversation with HarRoop Sandhu on EDI (Equality, Diversity and Inclusion), Identity and Belonging yet? We recommend starting there, you'll find the link below.

Already listened? Then you're exactly where you need to be, because this is Part 2.

In Part 1, we explored the current challenges facing different communities, why these conversations matter, and shared our own lived experiences.

Part 2 is all about practical strategies. As a Leadership Coach and EDI Consultant, HarRoop shares both frameworks and actionable strategies you can start implementing right away, helping you navigate EDI, Identity and Belonging with more confidence and clarity.

About HarRoop

Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity.

A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power.

Where to find HarRoop

HarRoop on LinkedIn

Lead with One website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

Buy Me A Coffee

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

You're probably expecting a new podcast episode today, it is Thursday after all. However, Sarah is currently taking a break this week, she's on holiday and currently by the seaside.

Don't fret, she's only away for a week, meaning there will be a podcast episode waiting for you next Thursday (10th September), which will be the second part of our conversation with HarRoop Sandhu.

This gives you the opportunity to listen to the first part (if you haven't already) - I'll pop a link in the show notes.

Alternatively why not have a little gander of our past episodes and listen to any you may have a missed, or listen to one of your favourites again.

Goodbye until next week, look after yourselves.