Everybody wants to beat the Google Algorithm and get on page one.  But as soon as the algorithm changes, it's like the marketing world is coming to an end.  My friend James Schulman, however, has an "unbeatable" hack for consistently generating quality traffic to your website... and it's something that you can do for yourself.  It's not necessarily easy, but it is simple.    In one of the most practical marketing conversations I've had in a while, we dig into several topics like:  🔴How have SEO tactics changed in the last decade ⚫What "gaming the system" gets you in the short term and long term 🔵What the number one skill any content creator and marketer needs 🟢How the "curse of knowledge" is hurting you 🔴Why focusing on keyword research is often a bad idea for small businesses, and what they should do instead ⚫Why (and how) you need to do it yourself before hiring an SEO company 🟢How to avoid the bad actors out the, what questions to ask, and the red flags to look out for  If you've been thinking about an SEO strategy, make sure you check out this episode before getting your hands dirty.  Connect with James here: https://www.linkedin.com/in/james-schulman-094b1241/ You can also follow him on Twitter https://twitter.com/linwoodschulman  #clientcultivation #preparethesoil #pollinatorpodcast #sales #marketing #strategy #clientcultivationcycle