Episode 101 Table Of Contents

Co-Host: Sophie Allen + Bucky Helms

4:24 Web 2.0 Ranker Weekly Update

- 2021 Q3 State of Local SEO Webinar - 100% Free To Join! - Limited Seating Event For The Web 2.0 Ranker / Local Client Takeover / Local SEO Community FB Group - What's Working Now In Local SEO Plus Q&A Session - The Updated Signals, Tactics, And Strategies That Are Having The Largest Ranking Impact In The Local SERPs - August 25, 2021, 1:00 pm EST

- Signup Link For The Webinar: https://us02web.zoom.us/webinar/register/WN_yuSWgogrSFW_4Zesk-UYWA

- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced

- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)

- Dynamic Event - Can Fit 3x The Previous Amount Of People

- You Will Leave With The Pieces Of YOUR Agency That You Need!

- At Certain Access Levels You Gain "Accountability"

- 12 Month Group Comes With Networking & Quarterly Calls

Check Out Ticket Prices (Early Bird Discount Until End Of August!): https://web20ranker.com/local-marketing-mastermind-and-seo-conference/

- New Blog Post Out On The Web 2.0 Ranker Website - Google Link Building Blog Related Post - Niche Guest Posts, Affordable PBN's, Good Guest Posts, and Premium Outreach Links - Also Launching NEW Niche's

- NEW Weekend Deal! - All Press Services (Except Bulk) are 25% Off Starts This Friday!

- Custom Built Press Syndication Platform - Premium Press With AP News - Go Check It Out Now!

- Version 2.0 Press Syndication Will Have Whitelabel Instances For Agency Partners

- New Link Management Dashboard - To Ensure Better Quality Of Bought Links

26:23 SEO News For The Past Week

- Possible Problem With Indexation - Pages Are Dropping In And Out Of The Index - None Persistent Issue, and Google Has Yet To Confirm If It Is An Issue

- Google Sharing Data Handling Details On Search Console Insights Reporting - Published A Blog Post, With New Details On How Data Security Is Tailored To Content Creators And Website Owners

SERP Changes/Tests

- Google New Affordable Picks Carousel Showing In Mobile Search - Google Is Now Showing A New Carousel To “help shoppers find lower-cost, cheaper and more affordable products.”.

- Google To Restrict Ad Targeting On Children - Google Recently Listed Changes It Is Making Around Children And Search - SafeSearch Assistant Will Be Automatically Enabled For Accounts 18 And Under

- Unconfirmed Google Search Ranking Algorithm - The SEO Community and Certain Tools Are Seeing Fluctuations - Google Has Yet To Confirm Anything

- Google Enforcing Some Physical Addresses For Some Google My Business Listings - Google Is Now Requiring Some Businesses To Add A Physical Address And Not Be A Service Area Business In Google My Business

Google Says

- Google: Linking To Lesser Websites Doesn't Make Your Site Less Relevant - John Mueller Of Google Stated "Does a link to a “lesser” website makes a result less relevant? Do links on Wikipedia make it less useful? Not at all.”. Now if links are spammy and manipulative then Google won’t trust said links.

- Google Search Console Doesn't Filter Out All Bot Traffic - John Mueller confirmed that the Google Search Console does not filter out all bot traffic.

- Google: Alt Text Is Important For SEO - Google’s Martin Splitt said that “alt text is important for SEO too.”

- Google: Each Core Update Can Affect Search Rankings Differently - John Mueller clarified that when Google pushes out new core updates that each one can impact Google’s core rankings differently. - Each Update Could Impact Your Site Differently, Or It Could Not