Episode 108 Table Of Contents

Co-Host; Mike Milas + Jessie Taylor + Sophie Allen

4:34 Web 2.0 Ranker Weekly Update

- Philadelphia Mastermind IS November 5th - 7th - Speakers and Itinerary Announced

- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)

- One Topic Presented By Victor - Local SEO Strategies For Long Term Rankings - Avoiding Cheap Tactics That No Longer Work But Are Still Commonly Used - Using An Analytical Approach To Guide A Campaign - When To Use Data From A Tool Vs Voiding Misinformation - How Campaigns Should Differ From Each Other + More!

- Dynamic Event - Can Fit 3x The Previous Amount Of People

- You Will Leave With The Pieces Of YOUR Agency That You Need!

- At Certain Access Levels You Gain "Accountability"

- 12 Month Group Comes With Networking & Quarterly Calls

- Learn More About The Mastermind Here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/?fbclid=IwAR1rUCj4d550ZDWd_qyYytMdItMu2h06D9RseJnyaykrJ8PJVyVVueja-A8

- Confirmed Speakers - Chaz Edwards - Jessie Taylor - Mike Milas - Mike Rayburn - Eldar Cohen - Bucky Helms - Sophie Allen - Jon Kaufman - Traci Rayburn - Jason Guy

- Not Just Web20 Team - All Speakers Will Be In The Exclusive Access Group

- To Learn More About The Weekend Update Subscribe To Web20Ranker: https://web20ranker.com/category/seo-news/

- YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): https://youtu.be/J9TCo9PvRYQ

- Agency Growth Webinar Has Been Rescheduled to October 5th, at 1 PM EST

- Weekend Deal: Custom Signals Sale - Save 25% On The First Month For Monthly Custom Signals - THIS WEEKEND ONLY

- New Case Study On Local SEO - Strategies For Multi-Location Businesses

- Last Weeks SEO Mad Scientist Test On Unicode - This Weeks Test Is Continuing With Unicode

27:40 SEO News For The Past Week

- GMB Added Latino-Owned Attributes

SERP Changes/Tests

- Google Tests Seller Rating Product Star Reviews Box Interface

- Google Local Pack Header Can Show Brands Over Keywords In Search

- Google Adds Booking Links And More Information For Points of Interest

Google Says

- Google: Sitemap Location In Robot.txt Inconsequential - John Was Asked A Question About The Location Of The Sitemap In Robot.txt And If Where It Is Located Matter - He Stated, No

- Google: Best Not To Have Category Pages That Contain Sponsored Products

- Google: We Licensed The Automobile Data In Search, It Does Not Come From The Web - Danny Sullivan

- Google: 200+ Ranking Signals Figure Is Misleading - John Mueller Stated That It Was Misleading In The Sense That It Is Hard To Quantify The Number Of Ranking Signals Google Uses

- Google's Query Interpretation May Shift Over Time As Searcher Intents Change - John Stated That He Imagines That The Intent Shifts Automatically Over Time