Episode 96 Table of Contents

Co-Host: Sophie Allen + Mike Milas + Bucky Helms

6:30 Web 2.0 Ranker Weekly Update

- 25% OFF 4th of July Sale ends TODAY, so make your purchases to be entered into the $10k drawing!

- NEW VAULT GIVEAWAY - Random Giveaway! Comment during the show and we will give away a prize to a random person in the comments.

- AP News Brand features are live on the site

- Press release syndication has been rebuilt and better sites added.

- Philadelphia Local Marketing Mastermind will be on November 5th, 6th, and 7th. - next week more updates on speakers and topics

- We are hiring https://web20ranker.com/careers/

12:38 SEO News for The Past Week

- Core Update

SERP Changes/ Tests

- Google Testing sticky footer with related searches on Chrome mobile

Google Says

- 3rd party metrics, what john muller says

- Don’t link all your pages to all your pages says John Muller

- Machine Learning takes care of obvious spam - Search off the record podcast Duy Nguyen

- Don’t worry about spammy links from going viral said John Muller

SEO News Discussion

15:40 Don’t worry about spammy links from going viral said John Muller

19:00 3rd party metrics, what john muller says

25:55 Core Update

33:05 SEO Mad Scientist Update

Q&A:

11:52 All USA OR any Canadian sites for the Press Releases?

37:22 Were those GMBs that dropped using names with a dash like " name - geo" or words like "name in geo"

41:38 Did the CTR test do anything?

44:36 Lost ranking for a site that's brand is like "City Commercial Cleaners" ("City" being the actual word "City" and NOT the city name). I wondered if that was hurting them too. Being too generic, keyword-rich, even though it is their actual company name.

46:25 Is it most ideal to set up a general location page or do you recommend geo+kw pages as the primary location page?

50:48 Can you tell me, how to index citation links currently it’s getting really hard to index them naturally in Google/ using the indexer tool.

55:21 Reviews seem to be a GMB rankers these days?

59:25 GMB Spam Fighting as an SEO service for clients? Thoughts?

1:00:50 What happens if a business on GMB moves to a new location that needs re-verification? Does the existing map with rankings get de-indexed during the verification process?

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