Ever wondered what it’s like to transition from the unpredictable world of freelancing to a secure role at a top litigation law firm? This week, we sit down with Gio Mas, whose journey from SEO freelancer to corporate marketing pro is packed with insights, challenges, and surprising lessons. He shares how working within a small but powerful marketing team in a massive organization has transformed his career, highlighting the mentorship, stability, and creative freedom he’s gained along the way.

We dive deep into the high-stakes world of SEO, exploring the ever-changing landscape of search algorithms, the unexpected power of Yelp and Bing, and the freelance grind that shaped his expertise. Whether you’re a freelancer, marketer, or just curious about digital strategy, this episode is full of takeaways on how to stay ahead in a competitive, fast-moving industry.

But the real game-changer? Video marketing in the legal world. Gio reveals how firms are using video to enhance visibility, celebrate wins, and build trust on platforms like LinkedIn. From in-office shoots to remote interviews, we discuss the future of video content in corporate marketing—and even entertain dreams of relocating to vibrant cities like Boston.

Don’t miss this behind-the-scenes look at how SEO, video, and smart career moves can shape your success in today’s digital world!

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