SEO is no longer enough in an AI-powered world. With tools like ChatGPT and Claude changing consumer search behavior, event marketers need to rethink how they approach visibility and discoverability.

In this episode, Camille Arnold sits down with Sam Brown, an SEO lead at Cvent, to discuss Generative Engine Optimization (GEO) and why it’s crucial. Sam explains why traditional SEO no longer guarantees success and how AI-powered platforms are changing the game. 

Tune in to learn how marketers can adapt their strategies to stay ahead.

What you’ll learn:

• The difference between SEO vs. GEO: Understand the nuances and why you need both.
• The importance of brand mentions in AI platforms: Discover why they’re essential for boosting visibility and driving traffic.
• How to adapt your strategy: Learn best practices for optimizing your event content for AI discovery.

Things to listen for:

(00:00) Introducing Sam Brown

(01:33) What is Generative Engine Optimization (GEO)?

(05:21) Why brand mentions in AI platforms matter

(08:10) The content types that work well with AI

(13:29) How to use videos for AI and GEO optimization

(17:58) Integrating traditional SEO strategies with GEO

(24:28) Final tips for marketers looking to succeed with GEO in 2026