The Setpoint: Strategy, Leadership, & Building with Intention

You know within seconds when a piece of work is off. Your team is working without the same reference points.

In this episode, Karissa looks at the judgment you've built over years, but rarely wrote down; what she saw from the team side of the table; and why stepping in more often tends to keep the guessing going.

In this episode:

• Why feedback passes on the correction but rarely the reasoning
• Five things a team does when it works from a best guess
• Three ways to find out where your team is guessing, starting this week

Full episode notes, notable lines, and the transcript: setpointstrategy.com/the-reference-point/

© 2026 Setpoint Strategy

| setpointstrategy.com | @setpointstrategy | @karissa.m.johnson

You're delegating work off all the time, but it keeps finding its way back. The same kinds of questions land on your desk every week.

In this episode, Karissa looks at how the founder becomes the pressure point in a growing business, what it costs when every judgment call routes through one person, and what changes when your team can reach the standard without waiting for you.

In this episode:

• Why delegating more during points of scale tends to bring the work straight back
• The difference between being the gatekeeper and being the source
• Four questions to surface the reasoning behind the answers you keep giving

Full episode notes, notable lines, and the transcript: setpointstrategy.com/the-pressure-point/

Learn more about Setpoint Strategy: setpointstrategy.com

© 2026 Setpoint Strategy

| setpointstrategy.com | @setpointstrategy | @karissa.m.johnson

Brand clarity is not a logo, a tagline, or a visual identity. In this episode, Karissa Johnson breaks down what brand clarity actually is and why it matters more at the growth stage than most founders expect.

If your team is making decisions that feel slightly off, your copy doesn't land the way you want, or you're still approving more than you should be, this episode is for you.

Key takeaways:

• The difference between brand presence and brand clarity
• Why brand clarity is a team execution problem, not just a marketing problem
• What it looks like when clarity is present and when it's missing

Full episode notes, notable lines, and the transcript can be found at: setpointstrategy.com/point-blank/

© 2026 Setpoint Strategy

| setpointstrategy.com | @setpointstrategy | @karissa.m.johnson

Every system has a setpoint: the baseline it returns to no matter how far it gets pushed off course. In this trailer for The Setpoint, brand strategist Karissa Johnson introduces the idea that gives the show its name, and explains why most founders are operating from a baseline they never chose on purpose.

If you lead a business and have ever felt like your team keeps drifting back to old habits no matter how many times you've corrected course, this episode names the mechanism behind that. Your brand has a setpoint. Your leadership has a setpoint. The question this show exists to answer is whether you set yours on purpose, or whether it was set for you by default.

Key takeaway:

A business that has never examined its setpoint is still operating from one. Every organization calibrates to a baseline, on purpose or by default, and the founders who scale past the point of controlling every output are the ones who decided what that baseline should be before the business decided it for them.

Who this show is for:

Founder-CEOs who built something valuable and are now leading a team through the next stage of it. Operators who suspect their business runs on habits and defaults nobody actually chose. Anyone who has ever watched a team default to working around a founder instead of with one, and wanted to understand why.

© 2026 Setpoint Strategy

| setpointstrategy.com | @setpointstrategy | @karissa.m.johnson