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Clients aren’t sold services. They buy them based on their evaluation of seven criteria: Awareness, Understanding, Interest, Belief, Trust, Ability, and Readiness. All seven elements must be present before a client can buy.
The post The Seven Elements of Business Development appeared first on How Clients Buy.
By Profitable Ideas ExchangeClients aren’t sold services. They buy them based on their evaluation of seven criteria: Awareness, Understanding, Interest, Belief, Trust, Ability, and Readiness. All seven elements must be present before a client can buy.
The post The Seven Elements of Business Development appeared first on How Clients Buy.