Your advertising and traditional marketing campaigns based on the Four P's - Product, Price, Promotion, and Place - are no longer considered a strategic advantage. Some businesses refer to their customers as guests or clients and add non-traditional product lines in an attempt to maintain or grow market share. However, the only advantage you have left to separate yourself from your competition is the level of customer service you provide. Listen to this podcast episode to discover how to deliver exceptional customer service. It may be easier than you think.