In this episode Dave Richards takes a deep dive into his book, The Seven Sins of Innovation, where he discusses 7 causes of success or failure for innovation and entrepreneurial endeavors.In his book Richards shares examples and case studies from some of the most well-known organizations and demonstrates how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. The goal of his book is to provide you with a guide to applying the model, finding the right external resources, and involving people effectively.This book is perfect for entrepreneurs, business leaders, or managers attempting to start, reinvent, or grow an organization of any kind.About Dave Richards:“I live in the UK but I’m an American and Canadian. I’ve got five great kids, two relatively little ones and we live on the South Coast of England. I work all over the world, I enjoy public speaking, plus I work with a variety of organizations ranging from startups to multinationals essentially helping people create more success.Essentially it represents a lifetime of learning and an effort to understand why the vast majority of innovation efforts fail.” – Dave RichardsFor a detailed summary of The Seven Sins of Innovation according to Dave Richards CLICK HERERelated Books:The Innovative Entrepreneur by Daniel SpulberThe Innovator’s Method by Nathan FurrFrom Idea To Exit by Jeffrey WeberFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.