“There are still people who will say, ‘what is PR - I don't really understand how it works’.” -Jules Brooke, She’s the Boss and Handle Your Own PR

It’s PR Darlings’ Jo Stone and Greer Quinn chat with Jules Brooke about why scoring media coverage is the sexiest form of marketing.

Jules’ Handle Your Own software platform helps experts, start-ups and companies DIY their own publicity.

“I don't think that there is anything sexier than getting a client, or getting one of your customers, into the media and seeing the absolute joy it brings them and also what it does for their business,” Jules says.

A serial entrepreneur, Jules started out in newspapers, worked in PR agencies overseas and founded her own lifestyle public relations agency in Australia. 

She also hosts her own show called She’s The Boss, which every week features women in leadership positions sharing their business journeys.

This pink-haired maven is amazingly generous with her time, energy and experience and has been a PR mentor for organisations like Business in Heels and Mamamia’s Lady Start Up Program.

This episode the Darlings will also unravel one of their favourite industry jargon words: the “noddy”.

REFERENCES:

https://www.handleyourownpr.com.au

https://www.julesbrooke.com/shes-the-boss

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings

www.itsprdarlings.com

www.forwardcomm.com.au

www.sticksandstonespr.com.au

Socials:

https://www.linkedin.com/in/corporate-communications/

https://www.linkedin.com/company/forward-communications-australia/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

https://www.linkedin.com/company/sticks-and-stones-pr/

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

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