If you don't know who The Shadow is please turn this video off, you're unworthy. Thanks!

https://www.youtube.com/watch?v=ppr6iqLQEeg

Transcription

The Shadow knows…content marketing?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I have a lot of odd interests and one of the strange interests that I've brought up in the past is, I really enjoy things that I want. It's tied to my interest in all things from the 1930s and 40s.

I've got a strange fascination with things, you can see the old-style radio back behind me.

I've always had an interest in this time period ends because listen to my grandparents growing up during that time. And one of the things I have a real interest in was old-time radio.

So before the days of television, they had movies, you could go and watch a movie. But if you wanted ongoing entertainment beyond just going to the movie theater, there was only the radio. You could grab a book, or you can listen to the radio and they would perform just like they perform today on television. And a lot of the same standards that we have on television with 30 minutes, 60-minute shows, that all started on the radio.

Even soap operas themselves started on the radio, situation comedies, you know, drama, especially police drama, all that started on the radio, and they would have these radio shows.

And we still have a whole lot of them still available, even though a lot of them were performed live. Many of them were recorded, many of them were lost through time.

One of the shows was a show called The Shadow, and some of you may be vaguely familiar with this because in the 90s, they came out with a movie with Alec Baldwin as The Shadow.

He was basically an old superhero, I'm not going to get into the depths of all the shadow lore, but he was always one of my favorite characters from these radio shows.

And if you watch old movies and stuff, he was so popular at the time, you watch old movies, you watch cartoons from the time they make reference to him. And so you're going Brian, what's this have to do with business?

What's this have to do with content marketing, which is the area that I have a modern interest in right now. And something that I've worked on quite a bit. And been and working with companies right now and helping develop content marketing, because it's a burgeoning field, within online within social media, within the law, all this video and stuff that we're putting out on a regular basis.

That's all content marketing, but content marketing didn't start with the internet.

Content Marketing has always been around. And it's one of my most favorite types of marketing because it takes creativity. And I enjoy things that take creativity. I like the idea behind it.

So I'll tell you how the shadow ties into this.

How the shadow came about is there was a company it's the Street & Smith publishing company. And they had started publishing a magazine called, Popular. This was back in the early 1900s. Let's see 1905 they had a real successful magazine, they branched out into all different types of magazines, and they had detective stories and Western stories. You know, most of the cases, these are fictional stories that are written that and they'd put these magazines out, I think on a monthly basis.

And they'd sell well all over the country and they make good money off and eventually, they sold internationally. So they had they in order to try and get more people to buy their magazines.