In case you haven’t heard, there’s been a big announcement in real estate that’s going to change the way we do leads. Zillow recently made the switch from lead generation to connections, now choosing to focus on ensuring consumers get a timely response. The goal is to deliver higher quality leads to agents while also ensuring a great experience for consumers looking to connect with agents, but it comes with its own set of potential challenges.

In this episode, Jon discusses the specifics of this new approach and what it means for advertisers and consumers. Listen in to hear the benefits and potential downfalls of this change, as well as how it could impact buying and selling leads across the industry.

You can find show notes and more information by clicking here: https://bit.ly/2LIBKi9