In this episode, Jaime Perujo, Analytics Lead & Measurement Specialist at Google and Eric Perrin, Head of Data & Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn:<ul><li>About the main advantages of the new GA4 platform</li><li>Insights about agency/partner sentiment about the product</li><li>What the US has gleaned from Europe about privacy rules</li><li>Essential budget allocation tips for Marketing Directors</li></ul>... And so much more!

In this episode, Jaime Perujo, Analytics Lead & Measurement Specialist at Google and Eric Perrin, Head of Data & Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn:About the main advantages of the new GA4 platformInsights about agency/partner sentiment about the productWhat the US has gleaned from Europe about privacy rulesEssential budget allocation tips for Marketing Directors... And so much more!

In this episode, Jaime Perujo, Analytics Lead &amp; Measurement Specialist at Google and Eric Perrin, Head of Data &amp; Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn:<ul><li>About the main advantages of the new GA4 platform</li><li>Insights about agency/partner sentiment about the product</li><li>What the US has gleaned from Europe about privacy rules</li><li>Essential budget allocation tips for Marketing Directors</li></ul>... And so much more!

The shift from Universal Analytics to GA4

Making Science is a digital acceleration company that currently has more than 1,200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity services globally, through delivery hubs that drive job creation and the availability of highly skilled technology talent.&nbsp; Making Science is comprised of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data and technology; RAISING, the Technology Division, which combines business expertise with data science to offer advanced solutions based on AI applied to marketing; the Cloud, Software and Cybersecurity business, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialized cybersecurity team; and the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science. &nbsp; RAISING, the technology division, positions the company as a global leader in digital transformation. Its proprietary solutions - ad-machina, Trust Generative AI and Gauss AI - enable brands to maximize their business results propelled by Artificial Intelligence.&nbsp; In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact, and the Pledge1% initiative, supporting non-profit organizations in its community with a strong commitment to positively impacting the future. In our podcast, we explore the cutting-edge topics shaping the digital marketing landscape with Making Science. From the transformative power of Artificial Intelligence (AI) and the robust capabilities of Marketing Technology (MarTech), to the challenges and opportunities of Google Analytics 4 (GA4), Media Efficiency, and First-party Data, we leave no stone unturned. Plus, we tackle the critical issue of Privacy in today's interconnected digital world. Tune in for fascinating discussions on these and more!

Business

Marketing

Making Science is a digital acceleration company that currently has more than 1,200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity services globally, through delivery hubs that drive job creation and the availability of highly skilled technology talent.  Making Science is comprised of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data and technology; RAISING, the Technology Division, which combines business expertise with data science to offer advanced solutions based on AI applied to marketing; the Cloud, Software and Cybersecurity business, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialized cybersecurity team; and the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science.   RAISING, the technology division, positions the company as a global leader in digital transformation. Its proprietary solutions - ad-machina, Trust Generative AI and Gauss AI - enable brands to maximize their business results propelled by Artificial Intelligence.  In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact, and the Pledge1% initiative, supporting non-profit organizations in its community with a strong commitment to positively impacting the future. In our podcast, we explore the cutting-edge topics shaping the digital marketing landscape with Making Science. From the transformative power of Artificial Intelligence (AI) and the robust capabilities of Marketing Technology (MarTech), to the challenges and opportunities of Google Analytics 4 (GA4), Media Efficiency, and First-party Data, we leave no stone unturned. Plus, we tackle the critical issue of Privacy in today's interconnected digital world. Tune in for fascinating discussions on these and more!

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The shift from Universal Analytics to GA4

The shift from Universal Analytics to GA4