Beating The Drum

The Shift Towards Authenticity in Customer Content with Lauren Locke-Paddon


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Lauren Locke-Paddon is VP of Customer Success at Vocal Video. She’s previously worked at companies like TechValidate and SurveyMonkey and came on the show to talk about the shift she’s seen towards increased authenticity in customer marketing. On this episode, we cover: What “authentic” content really means The importance of letting the genuine story really...
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Beating The DrumBy Margot Leong

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